Awareness to Action
Custom CTV strategies built around your goals. Partner with a team that knows how to turn targeted reach into brand lift and viewership into measurable business growth. From audience targeting and creative execution to performance tracking and optimization, we make sure your CTV campaigns drive awareness, influence consideration, and deliver real results across every market.
Serving Franchise & Multi-Location Brands Nationwide
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The Results
Driving Demand & Delivering Results for Jiffy Lube
We optimized Jiffy Lube’s Marketing Performance , Email, SMS, Billboards, Web Development and more. Resulting in increased leads and stronger performance at a lower cost per acquisition.
29%
Decrease in cost per click
70%
Email Marketing Open Rate
+25
Reviews Per Month Per Location
Connected TV Advertising That Drives Sales
For more than a decade, we have helped businesses grow through performance-driven media strategies. Our team has worked with hundreds of companies across many industries, including franchise and multi-location brands.
This experience gives us a clear understanding of how Connected TV (CTV) builds brand awareness, strengthens market presence, and delivers measurable results.
We work closely with your team to create targeted CTV campaigns. Each campaign is designed to reach the right households with the right message at the right time.
Our process includes:
• audience targeting
• creative development
• strategic media placement
• campaign optimization
• performance tracking
The goal is simple. Your CTV investment should drive real growth across every market you serve.
What Is Connected TV (CTV) Advertising and How Does It Work?
Connected TV advertising allows businesses to run commercials on streaming platforms instead of traditional cable television.
These ads appear on devices such as:
Smart TVs
Roku
Apple TV
Amazon Fire TV
Gaming consoles
Unlike traditional television, CTV campaigns allow advertisers to target specific audiences. Targeting can be based on geography, household demographics, and viewing behavior.
This allows franchise and multi-location brands to deliver localized messaging to viewers in specific geographic markets.
CTV advertising also provides strong performance data. Marketers can track:
Impressions
Audience reach
Video completion rates
Website visits
Conversions
For brands expanding into new markets, CTV helps build awareness quickly while keeping performance measurable.
Audience-Driven Connected TV (CTV) Strategy
CTV
Strategy
Our team has more than a decade of experience building media strategies that drive measurable results. We work with growing businesses, franchise systems, and multi-location brands across the country.
Our Connected TV (CTV) strategy begins with audience targeting and market alignment. We identify the right households, streaming platforms, and targeting layers so your message reaches the right viewers in every market you serve.
Whether your goal is brand awareness, lead generation, or market expansion, we build campaigns designed to produce measurable growth.
If you want CTV campaigns that do more than generate impressions, our team is ready to build the strategy behind them.
CTV
Creative Execution
Strong CTV campaigns start with strong creative.
We help develop and refine video ads that capture attention, communicate clearly, and encourage viewers to take action on the biggest screen in the home.
Our team supports every stage of creative development, including:
Messaging and scripting
Production guidance
Format optimization for streaming platforms
This ensures your video ads connect with the right audience and perform well across CTV platforms.
For franchise and multi-location brands, we maintain brand consistency while allowing flexibility for each market.
Attention builds awareness.
Great creative drives results.
CTV
Performance
We track key performance signals, including:
Ad delivery
Audience engagement
Attribution data
Downstream results
This data helps us continuously improve your campaigns.
Our team adjusts targeting, manages ad frequency, and aligns CTV with your other marketing channels. These improvements increase efficiency and strengthen results across every market.
The goal is simple: turn streaming impressions into real business momentum.
CTV is not just brand exposure.
It is a strategy for long-term growth.
Why Connected TV Works for Franchise & Multi-Location Brands
Franchise marketing requires balancing brand awareness with local targeting. Connected TV allows brands to maintain a consistent national message while delivering location-specific campaigns.
CTV helps franchises:
Increase brand awareness in new markets
Reach households that no longer watch traditional cable
Target specific geographic areas around each location
Reinforce messaging across digital campaigns
Support local store marketing efforts
Because streaming audiences continue to grow each year, CTV has become one of the most effective tools for brands that want television-level visibility combined with digital targeting capabilities.
Advanced Audience Targeting with Connected TV
One of the biggest advantages of Connected TV advertising is precise audience targeting. Instead of broadcasting ads to broad audiences, campaigns can be built around specific household characteristics.
Targeting options may include:
Geographic targeting by city or zip code
Household income brackets
Lifestyle interests
Behavioral data and viewing patterns
Device usage and streaming platform preferences
For franchise systems, this allows each location to run campaigns that reach households within its service area while still maintaining brand consistency across the network.
Our Connected TV Campaign Process
Every Connected TV campaign we build follows a structured process designed to maximize reach and measurable performance.
Audience Strategy
We analyze market demographics and audience data to identify the households most likely to respond to your message.
Creative Alignment
We help refine video creative to ensure it communicates clearly and captures attention within the first few seconds.
Platform Placement
Campaigns are deployed across major streaming platforms to maximize reach and frequency.
Performance Optimization
Campaign data is continuously monitored so targeting, frequency, and placements can be refined for better results.
Why Brands Partner with Shire Marketing for Connected TV Advertising
Shire Marketing specializes in building scalable marketing systems for franchise and multi-location businesses.
Our CTV strategies integrate with:
paid search campaigns
local SEO strategies
email marketing systems
direct mail campaigns
reputation management programs
This integrated approach ensures your CTV investment supports measurable growth across every marketing channel.
Our Clients Thoughts
“We have been working with Shire for a couple of years now. We feel like there is a genuine concern for our business, as if they were actually a part of our company, which we consider them to be by the way. They are looking out for ways in which to improve us, sometimes feeling like we are the only customer they have. Highly recommend them!”
Connected TV Advertising for Franchise and Multi-Location Brands
Connected TV advertising is particularly effective for franchise and multi-location businesses. It allows brands to combine national brand messaging with precise geographic targeting.
CTV campaigns help franchises:
increase brand awareness in new territories
support new location openings
reach households that no longer watch traditional television
reinforce digital advertising campaigns
improve overall brand search visibility
Connected TV Advertising FAQHow much does CTV advertising cost?
CTV campaigns can scale depending on market size and targeting. Many campaigns start with smaller test budgets and expand as performance improves.
Is CTV advertising better than traditional television?
CTV offers more precise targeting and measurable performance compared to traditional television advertising.
Can CTV campaigns target specific cities?
Yes. Campaigns can be targeted by geographic regions, including specific cities or zip codes.
How do you measure CTV campaign success?
Campaign success can be measured through impressions, completion rates, audience reach, website traffic, and attribution data.
Get In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 24 hours during business hours.