Highways to High Value Customers
Market-level placement strategy that increases traffic and local revenue.
Territory-based media planning
Creative built for high-speed visibility
Performance tracking by location
Serving Franchise & Multi-Location Brands Nationwide
How We Support Multi-Location Brands
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How We Support Multi-Location Brands 〰️
The Results
Driving Demand & Delivering Results for Jiffy Lube
We optimized Jiffy Lube’s Marketing Performance , Email, SMS, Billboards, Web Development and more. Resulting in increased leads and stronger performance at a lower cost per acquisition.
Decrease in cost per click
29%
Email Marketing Open Rate
70%
+25
Reviews Per Month Per Location
Billboard Advertising That Drives Franchise Growth
High-impact billboard advertising designed to support franchise growth at the local level.
Our territory-focused outdoor advertising strategies help franchise brands turn prime highway placements and busy intersections into real visibility and customer growth.
We focus on:
Strategic billboard location selection
Bold, easy-to-read creative design
Localized messaging by market
Performance tracking and campaign optimization
This approach allows us to build scalable billboard campaigns that support multi-location expansion and consistent brand visibility across every market you serve.
What Is Billboard Advertising?
Billboard advertising is one of the most visible forms of out-of-home marketing. Brands place large ads along highways, busy roads, and major intersections to reach drivers and commuters throughout the day.
Unlike many digital ads that can be skipped or blocked, billboards are always visible. Studies show that 80% of people notice billboards each week, making them one of the most consistently seen forms of advertising.
Because billboards remain visible around the clock, they continually reinforce brand awareness in competitive local markets.
For franchise and multi-location brands, billboard advertising helps build strong recognition across multiple territories at the same time.
Market-Dominating Billboard Strategy
Billboards
Location Planning
We plan billboard placements designed to drive growth in each territory.
Our team identifies priority markets, analyzes traffic patterns, and secures premium billboard locations. These placements help support multi-location expansion and strengthen local market presence.
The outcome:
More visibility in the right markets
More qualified traffic to each franchise location
Billboards
Creative Development
Creative that gets noticed and remembered.
We design bold, high-contrast billboard ads built for quick visibility and clear messaging. Each campaign is designed so drivers can understand the message in seconds.
Messaging can be localized by territory while still maintaining brand consistency across every location.
The outcome:
Stronger brand recall
Clear market positioning
More customer action
Billboards
Performance Monitoring
We track campaign performance using traffic data and geographic insights. This helps us understand which locations are performing best.
Our team continuously improves campaigns by:
analyzing location performance
rotating creative
refining billboard placements
The outcome:
More foot traffic
More local inquiries
Stronger revenue across each territory
What Is Billboard Advertising and How Does It Work?
Each location must build awareness within its specific service territory while still maintaining brand consistency across the network.
Billboards are particularly effective for this because they:
reach thousands of commuters every day
reinforce brand familiarity through repeated exposure
support digital campaigns by increasing brand searches
create strong local market presence
Outdoor advertising performs even better when combined with digital marketing strategies. Campaigns that integrate billboards with search advertising and online marketing often see improved performance because brand awareness increases overall marketing response.
For franchise systems expanding into new markets, billboards act as a powerful way to quickly establish visibility.
How Billboard Campaign Performance Is Measured
Modern billboard advertising is far more measurable than many people realize.
Outdoor advertising campaigns can now be measured using several data sources. These include traffic data, estimated impressions, and geographic performance insights.
This information helps businesses understand how billboard placements perform in each market.
Common performance metrics include:
estimated impressions based on traffic volume
geographic exposure within target markets
increases in branded search traffic
increases in store visits or inquiries
lift in website traffic from specific regions
Research from the Out-of-Home Advertising Association shows that billboard campaigns can deliver strong returns. Many campaigns generate multiple dollars in revenue for every dollar spent.
When planned strategically, billboard advertising can drive measurable increases in brand awareness, local traffic, and customer inquiries.
How to Choose the Right Billboard Locations
Location is the single most important factor in billboard advertising success.
High-performing billboard placements typically appear in areas with:
high daily traffic volume
long viewing distances
slow traffic speeds
clear sightlines
proximity to major retail or service areas
For franchise brands, billboard placement often focuses on roads and corridors that lead to local locations.
Strategic placement helps turn billboard impressions into real-world awareness and customer visits.
We combine traffic data, demographic insights, and territory mapping to identify the locations most likely to influence customer decisions.
What Makes an Effective Billboard Advertisement?
Successful billboard creative focuses on clarity and simplicity.
Effective billboard designs typically include:
bold, high-contrast colors
minimal text (usually fewer than 7 words)
large readable fonts
strong brand recognition
a clear call to action
The goal is not to explain everything about your business.
The goal is to make your brand instantly recognizable and memorable as drivers pass by.
For franchise systems, this means balancing brand consistency with local messaging that resonates in each market.
Why Billboard Advertising Still Works Today
Digital marketing continues to grow, but outdoor advertising still plays an important role in brand awareness.
Billboards offer something many digital channels cannot: constant visibility. They remain in front of drivers and commuters all day.
Outdoor ads reach people during everyday activities like commuting, shopping, and traveling.
Research shows that 71% of drivers notice billboards, and many say billboard messages influence their buying decisions.
For brands trying to dominate a market, billboards create a strong physical presence. They reinforce digital campaigns and keep your brand top of mind.
When billboards and digital marketing work together, they create a powerful marketing system that drives awareness and customer action.
Outdoor Advertising in a Modern Marketing Strategy
Outdoor advertising continues to play an important role in modern marketing systems. While digital advertising allows brands to target specific audiences online, billboard advertising strengthens brand recognition in the physical world.
This combination creates a powerful marketing effect.
Customers may first encounter a brand through a billboard during their daily commute. Later, when they search online for a related product or service, that brand is already familiar. Studies consistently show that brand familiarity increases both click-through rates and customer trust.
For franchise and multi-location businesses, this type of marketing alignment is especially valuable. Each location benefits from local visibility while the overall brand gains stronger regional recognition.
When billboard advertising is supported by digital marketing channels such as search advertising, local SEO, and social media campaigns, businesses often see improvements in both brand awareness and customer acquisition.
The most effective marketing strategies combine both physical and digital visibility.
Billboard Advertising for Franchise and Multi-Location Brands
Billboard advertising works particularly well for franchise and multi-location businesses. Each location benefits from increased brand awareness while the overall brand gains stronger recognition across the entire region.
For growing franchise systems, billboards help:
establish brand presence in new markets
support local store openings
reinforce digital advertising campaigns
increase branded search traffic
When Billboard Advertising Works Best
Billboard advertising performs best when it is part of a coordinated marketing strategy. While billboards can generate strong brand visibility on their own, their impact increases significantly when they support other marketing channels.
For example, many franchise brands combine billboard campaigns with:
Local search advertising
Digital display campaigns
Direct mail promotions
Social media advertising
When drivers repeatedly see a brand on a highway billboard and later encounter that brand online, recognition increases dramatically. This increased familiarity often leads to higher click-through rates and stronger engagement across digital channels.
Billboards are particularly effective for businesses that depend on geographic visibility. Service businesses, retail locations, and franchise systems benefit from billboard placement because it keeps the brand visible to thousands of local customers every day.
For multi-location brands, billboard campaigns can also help establish brand presence in new markets quickly. When a franchise opens a new location, billboard advertising helps build awareness long before customers search online for services.
Billboard Advertising FAQ
How much does billboard advertising cost?
Costs vary depending on market size, traffic volume, and billboard format. Premium highway placements typically cost more due to higher visibility.
Are billboards effective for local businesses?
Yes. Billboards are particularly effective for local service businesses and franchise locations because they build awareness within a defined geographic area.
How long should a billboard campaign run?
Most billboard campaigns run for at least four weeks to allow repeated exposure and stronger brand recall.
Do billboards work with digital marketing?
Yes. Many brands see improved search traffic and online engagement after launching billboard campaigns.
Our Clients Thoughts
“We have been working with Shire for a couple of years now. We feel like there is a genuine concern for our business, as if they were actually a part of our company, which we consider them to be by the way. They are looking out for ways in which to improve us, sometimes feeling like we are the only customer they have. Highly recommend them!”
Get In Touch
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